La afinidad de producto y marca en el co-branding y su relación con la preferencia 

    Ramos Topham, Manuel Adolfo (Date of defense: 2015-06-15)

    The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input ...

    Analysis of business opportunities for car-related shared mobility services 

    Gilibert, Mireia (Date of defense: 2019-12-12)

    The confluence of digital technology and connectivity has led, in several sectors, to the rise of application-based shared economy activities. In particular, in the mobility sector, there has been an increase in on-demand ...

    Automated web content personalization in the automotive sector: The SEAT case 

    Esteller Cucala, Maria (Date of defense: 2021-11-19)

    Context: Over the last decades, the interest in personalization and, namely, web personalization has grown exponentially, both in industry and in academia. But still, while web personalization is already a standard ...

    Comercialización de innovaciones disruptivas. Actividades e indicadores clave en la fase de aceleración 

    Nieto Cubero, Javier (Date of defense: 2022-07-05)

    Context. The current industrial and corporate ecosystem is heavily conditioned both by the technological advances and by the existence of globalized and interconnected markets. Consequently, this makes it highly dynamic ...

    Determinants i conseqüències de la lleialtat empresarial vers les seves entitats financeres 

    Carrillo Pujol, Jordi (Date of defense: 2016-01-28)

    Loyalty has been a topic deeply studied by marketing literature. Generally speaking, companies have understood the importance of the customer loyalty, and the benefits derived. This is especially important for financial ...

    Disseny d'un model d'avaluació de resultats de l'activitat de màrqueting per a empreses competint al mercat català i amb relació contractual amb els seus clients 

    Sansó Mata, Marc (Date of defense: 2013-07-17)

    L’objectiu de la tesi doctoral és el de desenvolupar un model que permeti valorar de forma objectiva les actuacions en matèria de màrqueting portades a terme per una organització. Aquest model està constituït per un conjunt ...

    The effectiveness of knowledge and technology transfer through university-business collaboration in science parks 

    Olvera, Caludia (Date of defense: 2019-09-17)

    Science and Technology Parks (STPs) facilitate the flow of knowledge and technology among universities; R&D institutions; companies and markets, and foster the creation and growth of innovation-based companies. Among the ...

    Eficiencia de mercado y el canal internet. Estudio empírico del mercado de CDs de música en Barcelona 

    Sabaté, Ferran (Date of defense: 2005-07-08)

    La consolidación del fenómeno Internet ha supuesto la creación de mercados virtuales que compiten con los mercados tradicionales. Según la teoría económica clásica, los mercados minorista en Internet deberían presentar ...

    Ética y responsabilidad social: elementos para fortalecer el prestigio de la empresa y su permanencia en el mercado 

    Gómez Lemus, Marbella (Date of defense: 2012-07-24)

    Ésta investigación tuvo como campo de estudio 60 medianas empresas tabasqueñas incorporadas al Sistema de Información Empresarial Mexicano, con la finalidad de conocer si éstas realizan acciones que les permitan generar ...

    Incidencia de las funciones estratégica y operativa en el éxito de los proyectos de outsourcing de tecnologías de la información en España (2005-2009) 

    Valero Cumplido, Salomé (Date of defense: 2015-12-16)

    El Outsourcing de Tecnologías de la Información (TI) ha experimentado un gran crecimiento en los últimos años pero son pocas las investigaciones sobre este tema en España. Esta tesis tiene como objetivo analizar los proyectos ...

    Inventory and pricing management in probabilistic selling 

    Zhang, Yi (Date of defense: 2019-01-25)

    Context: Probabilistic selling is the strategy that the seller creates an additional probabilistic product using existing products. The exact information is unknown to customers until they receive the probabilistic products. ...

    La influència dels ports en el desenvolupament de Catalunya : els ports de Barcelona i Tarragona. Els plans estratègics i el tràfic portuari : una comparativa amb d’altres ports de la Unió Europea 

    Olivella Cruset, Joan (Date of defense: 2016-01-29)

    The purpose ot this thesis is to show the importance ot ports tor Catalonia's development. Barcelona and Tarragona ports were selected far exam ination. The study's point of departure was that ports define strategic plans ...

    Long term capacity planning with products' renewal 

    Yilmaz, Görken (Date of defense: 2014-04-30)

    Long Term Capacity Planning (LTCP) consists of deciding the type and amount of capacity of production systems for multiple periods in a long term planning horizon. It involves decisions related to strategic planning, such ...

    Marketing proactivo en períodos de crisis y sus efectos en el desempeño empresarial 

    Mesa Correa, Diana (Date of defense: 2013-09-27)

    En 2007 comenzó la crisis económica y financiera de mayor complejidad e impacto desde la Gran Depresión (FMI, 2012). Las crisis económicas y financieras pueden afectar seriamente el desempeño de la empresa e incluso su ...

    Modelo de captación y administración de remesas para generar ahorro e inversión : el caso mexicano 

    Ponce García, Maria Elena Laura (Date of defense: 2013-11-06)

    The thesis includes an overview of the e'.Ciution and current context for two international socioeconomic phenomena: migration and remittances of migrants to their country, its importance and impact on host economies in ...

    Negotiation capability : a conceptual model and reference practices 

    Oliveira, Heloísa Maria da Apresentação (Date of defense: 2016-01-29)

    This research studies the topic of negotiation in the business field at a national and international level, and in particular the concept of negotiation capability, understanding that the negotiation processes generally ...

    La nueva agenda diplomática y comercial México-Centroamérica : el Proyecto Mesoamérica 

    Contreras Suárez, Aribel (Date of defense: 2015-11-26)

    This doctoral thesis is focused on what nowadays is known as the Mesoamerica Project (MP). The Integration and Development Mesoamerica Project arises due to the need not only to the regional integration but also to the ...

    Proposta i avaluació empírica d'un model de màrqueting universitari centrat en el suport organitzatiu percebut i l'ocupabilitat percebuda per l'estudiant 

    Trullàs Casasayas, Irene (Date of defense: 2016-02-03)

    This thesis based on classical models of student satisfaction and their antecedents in the field of higher education aims to deepen and develop a new marketing model for higher education. The antecedents of students' ...

    Towards more sustainable food systems 

    Derqui Zaragoza, Belén (Date of defense: 2017-12-04)

    Context: Globalization, increased competition for natural resources, the rise of non-financial performance indicators in decision making, among other new trends have made sustainability more and more relevant and linked ...