¿De que manera los modelos de negocio estructuran la planificación estratégica para que los planes ganen en autoridad legitimidad y bondad? 

    Arjones Rodríguez, Roberto (Date of defense: 2016-02-08)

    Business models can be considered as the 'logic of the firm' on how the firm creates and captures value for its stakeholders. It can be seen as a "reflection" of the strategy carried out. Thus, the present and future ...