Now showing items 1-4 of 4
Vinyals i Corney, Manel (Date of defense: 2012-10-19)
In order to analyze advertising messages from a legal and ethical standpoint, this research delimits the object of study to the category that corresponds to medicines not subject to prescription. Medicines as a specific ...
Montenegro Gálvez, Diego Ignacio (Date of defense: 2021-09-22)
The world has gone from linear growth to exponential growth. The advancement of technology in the 4.0 era, together with ingredients such as globalization and human mobility, it produces that everything is lived in real ...
Vidal Santorum, Adrià (Date of defense: 2020-10-07)
Advertising in Catalonia originated thanks to Catalan pioneers´ business vision, instinct and tenacity. One of the principal pioneers of the modern Catalan advertising was Pere Prat Gaballí (Barcelona, 1885-1962). His ...
Puig i Borràs, Núria (Date of defense: 2011-03-11)
Aquesta tesi analitza i posa en relació, des d'un punt de vista teòric, la funció del sistema emocional humà y els processos de la comunicació publicitària. I busca en l'estètica i l'art, i més concretament en la pintura, ...