Prediger, Maciel (Date of defense: 2019-11-15)
Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the ...
Lu, Lijue (Date of defense: 2019-11-18)
The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first ...