Laureckis Mollà, María Eugenia (Date of defense: 2023-05-03)
[eng] The present thesis chapter presents the study of Millennials´ attitudinal and emotional effects on the perceptions towards advertising in social media and the consequent impact on the effectiveness ...
Sáez Ortuño, Laura (Date of defense: 2023-09-21)
[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar ...
Cilekoglu, Akin A. (Date of defense: 2023-11-13)
[eng] International trade experienced an unprecedented growth and the world economy has been more integrated than ever before in the last decades. During this period, access to international trade helped ...