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Visualitzant Universitat Pompeu Fabra per autor/a "He, Xia"

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    High reputation companies' social media performance in the context of Chinese digital market: based on Sina Weibo and WeChat platforms 

    He, Xia (Data de defensa: 2017-12-13)

    This research aims to explore and evaluate thirty Chinese and thirty Occidental high reputation companies’ social media performance on two most popular Chinese social media platforms: Sina Weibo and WeChat. A synthetic ...