Sánchez Torres, Javier Alirio (Date of defense: 2018-03-21)
With the creation and worldwide diffusion of the Internet since the end of the last century, social and economic relations have seen a strong tendency to move from analog to digital, generating new ways ...
Laureckis Mollà, María Eugenia (Date of defense: 2023-05-03)
[eng] The present thesis chapter presents the study of Millennials´ attitudinal and emotional effects on the perceptions towards advertising in social media and the consequent impact on the effectiveness ...
Gásquez Mendoza, Roberto (Date of defense: 2017-09-06)
La industria deportiva es hoy en día un sector con una importante influencia económica. Dimitrov et al. (2006), citado en el Libro Blanco sobre el Deporte de la Comisión Europea, estimó el tamaño de la ...
Rubino, Nicola (Date of defense: 2020-09-10)
In the first part of our thesis, we present an analysis of a group of small commodity exporting countries' price differentials relative to the US dollar. Using unrestricted self exciting threshold ...
Pradana, Mahir (Date of defense: 2021-02-19)
For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the ...
Hollstein, Till Ferdinand (Date of defense: 2018-09-21)
The purpose of the thesis is to investigate the impact of patterns of trade on the structural composition of an economy. We show that trade affects an economy’s productivity by shifting labor across ...
Riaz, Bushra (Date of defense: 2020-01-15)
The thesis is a combination of three independent papers that discuss various challenges posed on developing countries of Asia and provide suggestions as to how comparative advantage and labor productivity ...
Prediger, Maciel (Date of defense: 2019-11-15)
Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the ...
Sáez Ortuño, Laura (Date of defense: 2023-09-21)
[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar ...
Lu, Lijue (Date of defense: 2019-11-18)
The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first ...